Sunday, April 24, 2005

This Popcorn Must Be Kind Of Decent




Unbelievable, you say?

As in, beyond the realm of any human understanding? Or ... what?

What this must mean in microwavable popcorn terms is uncertain, but it must mean something (everything means something, even if it's that it doesn't mean anything).

Even less clear is where this package "Trail's End" popcorn came from. The only reason it comes to the fore is because of a random stumbling upon a picture of the "Best By: SEP 05 05 ... Unbelievable" label on the back side of the package.

Somehow, "unbelievable" demands notation, if only because assuring that something cannot be believed in could very well shake the foundation of faith as we know it.

Perhaps it means we shouldn't believe in this company that collects 30 percent of the revenue on every bag of popcorn that a Boy Scout sells and that blatantly pushes its product in a scrutiny-proof-girl-scout-cookie kind of way.

But that's beside the point. Check the website on the package if you want to deconstruct the absolute weirdness of Trail's End popcorn and the guy with the unbelievable mustache.

What makes this popcorn so unbelievable?

Is it that, when you taste it, the taste buds perceive a sensation so exquisite that they refuse to send a nerve impulse to the brain? That they're so certain this popcorn is so delicious that it requires no interpretation?

That would mean that if it tastes bad, we wouldn't know, because its sheer unbelievableness rules out any ability to categorize its superior pedigree.

Does it mean that the taste is unbelievable now, today, at this exact hour and minute? Or, perhaps, that if you open it on SEP 05 05, that is when it becomes most unbelievable ... and that any point before or after that fateful date makes it increasingly more believable?

To make the human mind fail to believe in the impossible is quite a feat.

This popcorn must be, at the least, better than average. And, in the best case scenario, capable of limiting human imagination.

Time to let the scorcery of microwaves bring this exotic culinary creation to fruition.

First, to be completely thorough, a review of the directions:

1.) Remove overwrap and place bag, unfolded, in the center of the microwave oven. BE SURE THIS SIDE IS UP!

Wait. What side? To read the directions, you have to unfold the bag. So ... OK, fold it back because it's supposed to be unfolded.

Sorry. Nevermind.

Check.

2.) POP! Set microwave on HIGH and set oven timer for 4 minutes (the actual cooking time will be between 1-1/4 and 4 minutes). Push START. Listen carefully! When popping slows to 2-3 seconds between pops, turn oven off. DO NOT LEAVE MICROWAVE OVEN UNATTENDED ... overcooking may result in scorching.

Will do. No diverging from specific instructions to make this popcorn more believable than it should be.

3.) OPEN BAG. Remove bag from microwave. Contents are Hot! Handle by corners only. Open bag away from face by pulling corners apart. Children should use microwave only with adult supervision. DO NOT reheat uppopped kernels or re-use bag.

Why? Oh, right. The heat bearing its transcendant essence is too much for the everyday human face to bear, and if a kernel hasn't popped, it wasn't meant to pop.

What's next?

4.) ENJOY! You've prepared high quality popcorn, always fresh, made to the highest standards.

You're damn right, brother! There's no higher standard than "unbelievable!"

Everything is in order. Now comes ... The Popping.

2:45. Sure enough, right on the money, the first kernel pops. "Unbelievable" is looking like quite the probability.

1:28. Popping is in full force now. Lips tremble at the sound.

8, 7, 6, 5 ... The popping has stopped. The moment with fate has arrived. Finally, the definition of that which can't be believed will be realized.

Here goes ...

18 comments:

dan said...

Actually, that's one of the best build ups I've ever read on a blog.

I wasn't sure where that was going but ended up laughing out loud and calling you a bastard (actually, f**king bastard). This is the British way of complementing you on a great trick.

A trick? Yes, it was like a magic trick and a good one at that. I'm going to wait a few months, find a similar product, and steal your post.

BTW, the man with the moustache looks remarkably similar to my boss. I wonder if they have the same irritating nasally voice.

eric said...

a trick?

i guess it turned out that way. truth is my fingers were to greasy to follow up. ;)


... no, you're right. it's a tease.

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Anonymous said...

My homefront CSI this morning yielded:
a. lotsa bottle caps
b. empty popcorn bag
c. your lighter

I'm thinking everything about your evening was unbelievable.

eric said...

don't mind her.

she's just jealous she went to bed too early to enjoy a bag of the "unbelievable" popcorn.

AND that i won't tell her how good it was.

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Cindy-Lou said...

I would have looked at that and thought "oh that's funny" then promptly forgotten the bag of popcorn even existed. If something isn't in my direct line of vision it doesn't exist. I'm a lot of fun at parties.

dan said...

Lotsa bottle caps...hehehehe

dan said...

Excuse me for interloping here Eric, but I stumbled on this page and thought you might find it interesting.

I know one or to Cockney's myself and have difficulty understanding them so it'll be of use to me as well. Check it out. It's Da Bomb.

http://www.aldertons.com/

I'm looking for some US slang pages myself. This is great.

Signing off
Ye Olde Bloke, Dan

Jake said...

Over 70% of the popcorn stays local? Where does the rest go?

Excellent post my friend.

Anonymous said...

Did you die from eating it? Is that why you can't finish the post? You eat it and die and end up in heaven saying "Unbelievable."

eric said...

you got me amber-lynn. i'm posting from the afterlife. unfortunately, it's a little hot here. :)

jake, i figured you might like that one. now, write something or i'm going to kick your ass (wait, you're a pretty big dude; let's thumb wrestle instead).

dan, let's do that thing. you know ... that ... slang ... thing.

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eric said...

by the way ...

i have this other unopened bag of popcorn in the pantry that this dude i bought a bootleg "motorcycle diaries" dvd from on amazon sent with his merchandise.

he knows he's selling bootlegs, but he acts like he isn't. no questions. just "ok, it's a bootleg? i'll refund you. just destroy it."

ok ...

i wonder what THIS popcorn tastes like?

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Anonymous said...

E- We're still wondering what the last bag tasted like and when you're gonna post again so we can forget about it.

dan said...

I'm with amber here (not literally although it wouldn't be a bad thing)...put us out of our misery.

eric said...

well, guys/gals, i'm happy to report that the "unbelievable" popcorn was very much believable.

in fact, i would say it's so believable that i believe it needed butter, to which i added butter and it was then and still is my belief that it was/is very much believable.

in fact, it wasn't really that great. that's a good thing, because i don't think the human psyche is quite ready for such a trascendant experience.

maybe it's an expectation thing, though. if "unbelievable" were just plastered across the front like any other advertising, i wouldn't really notice. but the fact that they did it in some sort of official, standards-based format with the "best by" date really set it up for failure.

anything that spends too much time telling you how great it is has something to hide.

i'm scared of the other popcorn. i'm debating it, because if this guy sells a bunch of bootlegs, what must his popcorn be like? bootleg popcorn?

thanks for reading. i promise i won't jerk y'all around again ... well, maybe just every now and then. :)

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Jay said...

Well it couldn't have been so unbelievable that it blew your mind because you're still here to write about it. Kind of disappointing really.

eric said...

hang in there, jay. my experience is only one of, i'm sure, many.

there might yet be a bag of unbelievable popcorn with your name on it just waiting to be eaten.

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Weary Hag said...

Eric, this is frigging hysterical! What a read for my morning tea. I thought I was the only one who actually takes apart, word for word, the backs of food packagings. Thanks for the fun post!

eric said...

weary hag,

i hope your tea was unbelievable.

might i suggest ... never eat anything in a package that has the phrase "risk free!" on it.

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